Website Design for Contractors

Websites that book jobs. Not just look pretty.

Most contractor websites are expensive templates that don't rank, don't convert, and don't generate a single lead. We build custom WordPress sites engineered specifically for home service companies — hand-coded, schema-loaded, conversion-engineered, and built by an operator who used the same system to grow a real service business.

$4,500Starting Build
Investment
4Weeks To
Launch
<2sPage Load
Target
01 — The Problem

Why your current website isn't booking jobs.

You paid good money for a website. But it's not generating leads, not ranking on Google, and not paying for itself. Six reasons that's usually the case — and the platforms that cause them.

Reason 01

It's a template dressed up as custom

Your designer used the same theme they use for dentists, restaurants, and pet groomers. There's no schema markup, no local SEO structure, no conversion strategy built for home service companies.

WixSquarespaceShopify SitesGoDaddy Builder
Reason 02

Page builders are killing your speed

Bloated drag-and-drop builders inject thousands of lines of unused CSS and JavaScript into every page. Google penalizes slow sites. Mobile users bounce. Your Core Web Vitals are red.

ElementorDiviWPBakeryBeaver Builder
Reason 03

Google can't see what you do

Without LocalBusiness schema, Service schema, FAQ markup, and structured data per page, Google has to guess what your business does. Most agencies skip schema entirely. Your competitor with schema gets the rich result.

No LocalBusinessNo FAQPageNo HowToNo Review schema
Reason 04

The mobile experience loses leads

70% of home service traffic is mobile. If the call button is buried, the form doesn't fit the screen, and pages take 6+ seconds to load, customers move on before your site finishes loading.

Buried CTA3-8s Load TimesBroken FormsNo Click-To-Call
Reason 05

You don't actually own your site

Many agencies build on proprietary platforms or hold your code hostage. Cancel the contract, lose your website. We hand you every file, every credential, every line of code. You leave whenever you want.

Proprietary CMSLocked HostingForced ContractsNo File Access
Reason 06

You can't see what's working

No conversion tracking, no call attribution, no tagged forms. You're flying blind on every marketing dollar — you can't tell which page, which keyword, or which campaign actually booked the job. So you can't double down on what's working.

No GA4No Tag ManagerNo Form TaggingNo Attribution
02 — What You Get

A website built like a lead generation machine.

Every site we ship uses the same system that runs inside our own home service company. Not a template. Not a drag-and-drop builder. Hand-coded, conversion-engineered WordPress with the full SEO stack baked in from day one.

01

Custom WordPress on Kadence

No Elementor. No Divi. No bloat. Lightweight Kadence base with hand-coded PHP page templates that load fast and rank higher.

02

Hand-coded page templates

Every section structured by hand for performance and SEO clarity. The kind of code Google rewards and competitors can't match.

03

Full schema markup bundle

LocalBusiness, Service, FAQPage, AggregateRating, BreadcrumbList, HowTo — the full E-E-A-T schema stack on every page.

04

City pages for every market

Dedicated landing pages for every city you serve and every service you offer — each one built for local pack domination.

05

Mobile-first conversion nav

Sticky call bar, one-tap booking, smart CTAs on every page. Designed for the 70% of visitors on their phone.

06

LiteSpeed + Core Web Vitals

Server-level cache, image compression, lazy loading, critical CSS. Sub-2-second loads with all CWV scores in the green.

07

Conversion tracking integration

GA4, Tag Manager, call tracking, tagged forms. You see exactly which page and which channel booked the job — before you spend another marketing dollar.

08

GBP alignment & review wiring

Site categories, services, and service areas mirror your Google Business Profile. Reviews woven throughout for instant trust.

03 — The Stack

Built on technology that performs.

No page builders. No bloated plugins. A clean, fast, SEO-optimized WordPress stack purpose-built for home service companies. Same stack we run on our own company.

WP
WordPress
CMS Foundation

Powers 43% of the web. You own every file. No platform lock-in. Endless flexibility.

Kd
Kadence
Lightweight Theme Base

Featherweight WordPress theme. Sub-50KB base CSS. Block-friendly, developer-friendly, fast.

PHP
Custom PHP
Hand-Coded Templates

Every page template written by hand. Zero builder bloat. Code Google rewards on speed and structure.

LS
LiteSpeed Cache
Server-Level Speed

Page caching, image optimization, critical CSS, lazy loading. Sub-2-second loads on mobile.

RM
RankMath SEO
Schema & SEO Control

Schema injection, sitemaps, redirects, meta control. The SEO foundation behind every ranking page.

HG
Hostinger Cloud
Reliable Hosting

Fast, reliable, affordable cloud hosting with NVMe storage. The host we use on our own production sites.

GA
GA4 + Tag Manager
Tracking & Attribution

Full conversion tracking. Call tracking integration. You see which page, which keyword, which ad booked the job.

JL
JSON-LD Schema
Full E-E-A-T Stack

LocalBusiness, Service, FAQ, HowTo, BreadcrumbList, AggregateRating. The signals Google uses to rank.

04 — Versus the Other Guys

ServiceBuilt vs. the agency that burned you last time.

A direct comparison of what you actually get from a typical agency build versus what you get from us. Read it line by line.

Feature
Typical Agency
ServiceBuilt
Built by
Designer who Googled your industry
Service company owner with a real-world track record
Platform
Wix, Squarespace, or proprietary CMS
Custom WordPress you own forever
Code quality
Elementor or Divi page builder bloat
Hand-coded PHP templates, zero bloat
Local SEO
Maybe a meta description
Full schema + city pages + GBP alignment
Mobile experience
Responsive template, hope for the best
Conversion-engineered sticky nav + one-tap CTAs
Page speed
3-8 second load times
Sub-2-second with LiteSpeed cache
Schema markup
None or partial
Full E-E-A-T stack on every page
City pages
One generic location page
Dedicated landing page per city you serve
Pricing transparency
"Schedule a call to find out"
Build cost published. No bait-and-switch.
Ownership
Cancel contract, lose your site
You own every file, every line of code
Ongoing support
$150/hr, 2-week turnaround
24-hour updates included in retainer
Build timeline
8-16 weeks with scope creep
4 weeks. No scope creep. No runaround.
05 — The Process

Four weeks. Zero runaround.

No scope creep. No endless revisions. No disappearing designers. A documented 4-week process to launch and start booking jobs inside 30 days — with specific deliverables locked in at the end of every week.

  1. Week 01
    01
    Audit & Strategy
    We tear apart your current site, audit your top 3 competitors, analyze your local market, and identify every gap costing you jobs. You get a written strategy doc before we touch a single file.
    You receive: Site audit PDF · Competitor breakdown · Keyword targets · Strategy memo
  2. Week 02
    02
    Architecture & Blueprint
    Page map, URL structure, schema plan, keyword targets, conversion strategy, and wireframes. You approve the blueprint before we write a single line of code. No surprises at launch.
    You receive: Sitemap · URL structure · Wireframes · Schema plan · CRO strategy
  3. Week 03
    03
    Build & Develop
    Custom WordPress install, Kadence base, hand-coded PHP templates for every page, schema injection, mobile nav, speed optimization, and conversion tracking setup. Daily progress updates.
    You receive: Staging site · Daily progress · Round-1 review · Round-2 revisions
  4. Week 04
    04
    Launch & Verify
    DNS switch, SSL verification, 301 redirects from old site, Search Console submission, GA4 confirmation, and a live walkthrough with you before we flip the switch. 30 days of post-launch support included.
    You receive: Live site · All credentials · Walkthrough video · 30-day support
06 — Investment

Transparent pricing. No surprises.

One price. Everything included. You own it forever. The thing every other Little Rock agency refuses to publish — we publish.

// The Full Build

Custom WordPress site
for your service company

Hand-coded WordPress on Kadence. Full schema. City pages for every market. Mobile-first conversion nav. Speed-tuned. Tracking-wired. Built and launched in 4 weeks. You own everything — forever.

  • Custom WordPress on Kadence
  • Hand-coded PHP templates
  • Up to 15 pages included
  • City pages per market
  • Full schema markup bundle
  • Mobile-first conversion nav
  • LiteSpeed speed optimization
  • GBP alignment & reviews
  • Conversion tracking setup
  • SSL, DNS, full migration
  • 30-day post-launch support
  • You own everything — forever
07 — Real Builds

We don't sell theory. We sell results.

Real businesses, real markets, real outcomes. Each one built using the same system we'll deploy for you.

08 — Common Questions

Web design questions we get asked.

Speed, control, and ranking ceiling. We migrated our own home service company off Wix to WordPress because the SEO potential is significantly higher. WordPress powers 43% of all websites globally. You own your code, your hosting, and your data — no platform lock-in, no losing your site if you cancel a contract.
Bloat. Page builders inject thousands of lines of unnecessary CSS and JavaScript into every page, slowing your load times and hurting your Core Web Vitals scores. Google uses page speed as a ranking factor. Our hand-coded PHP templates load in under 2 seconds with zero bloat.
Schema is structured data that tells Google exactly what your business does, where you operate, what services you offer, your reviews, your FAQ answers, and more. It's the difference between Google guessing what your page is about and Google knowing with certainty. Most agencies skip it entirely. We implement the full stack — LocalBusiness, Service, FAQ, AggregateRating, BreadcrumbList, and HowTo schemas.
Four weeks from kickoff to launch. Week 1 is audit and strategy. Week 2 is architecture and blueprint approval. Week 3 is the build. Week 4 is launch, verification, and handoff. No scope creep, no endless revision loops.
100%. You own every file, every line of code, your hosting account, your domain, and your content. If you ever want to leave, you take everything with you. We don't hold your business hostage with proprietary platforms or long-term contracts.
We migrate everything. DNS, 301 redirects, content transfer, SEO equity preservation. Your old site's rankings come with you. Zero downtime during the switch.
You get 30 days of post-launch support included. After that, our Monthly Growth Retainer ($650/mo) covers new pages, schema updates, GBP management, content, competitor monitoring, and priority support. SEO compounds — the retainer is how rankings keep climbing instead of plateauing.
09 — Let's Build

Ready for a website that actually books jobs?

Drop your info below. We'll review your current site, identify what's costing you leads, and send you a free mockup of what your homepage should look like — no call required, no obligation.

// 60-Second Submit · 48-Hour Audit · Free, No Strings