For General Contractors

Websites & SEO Built for General Contractors

GC and remodeling work is sold on portfolio depth and project specificity. Customers research for weeks before calling. Your site needs to be the proof — not a brochure.

— High-ticket. Long sales cycle. Portfolio is everything.

Get My Free Contractor Website Mockup See What's Wrong With Most General Contractor Sites

01 — Why Most General Contractor Sites Underperform

We've audited hundreds of general contractors' websites.
The same four problems keep coming up.

01 — Problem

Portfolio that's organized like a Pinterest board

A grid of thumbnails isn't a portfolio — it's a graveyard. We build project pages with full photo sets, scope-of-work breakdowns, materials lists, and timelines. Each project becomes a sales asset.

02 — Problem

No specialty content

Kitchen remodels, bathroom remodels, additions, basement finishing, whole-home renovations — each is a different search and a different customer. Sites without specialty pages rank for none.

03 — Problem

Weak design-build positioning

Customers searching "design build contractor [city]" are higher-intent and higher-budget than generic remodelers. Sites without dedicated design-build content miss the highest-margin work.

04 — Problem

No process or transparency

Remodeling customers are anxious — they've heard horror stories. Sites that explain the process, payment schedules, timelines, and communication standards convert dramatically better than vague "we do quality work" sites.

02 — What We Build For General Contractors

Every general contractor website we build includes these systems by default.

Not optional add-ons. Not premium tier upgrades. The standard build for any general contractor includes everything below — because anything less is leaving rankings and revenue on the table.

Project Portfolio System

Kitchen Remodel Service Page

Bathroom Remodel Page

Addition / Whole-Home Renovation Pages

Design-Build Landing Page

Process & Timeline Content

Specialty Service Pages (Basements, Decks, etc.)

Commercial Build-Out Section

03 — Keywords We'll Rank You For

Built to rank for the searches that actually book jobs.

Sample Target Keywords for General Contractors

// Customized to your specific service area — these are illustrative examples

general contractor [city] kitchen remodeling [city] bathroom remodel [city] home addition contractor design build [city] whole home renovation

04 — General Contractor Owner Questions

Questions general contractors ask before they hire us.

How do you build the project portfolio?

Each project gets its own dedicated page with a full photo set, scope of work, materials used, timeline, and customer story. These rank as long-tail SEO assets and serve as sales tools when prospects come back to compare.

Do you handle design-build positioning separately?

Yes. Design-build is a higher-intent search than generic remodeling. We build dedicated design-build content with process explanations, in-house designer credentials, and integrated lead capture.

Can you write process content for nervous customers?

Yes — and this is one of the highest-converting content types in remodeling. We write clear process explanations, payment schedules, communication standards, and timeline expectations. This calms anxious buyers and books more estimates.

How much does a contractor website cost?

Custom WordPress builds start at $3,500. SEO retainer is $1,500/mo.

05 — Other Industries We Build For

Not a general contractor company? We build for these too.

Plumbing HVAC Electrical Roofing Landscaping Garage Doors Painting Cleaning General Contractor Pest Control Windows & Doors Concrete & Masonry

06 — Let's Build

Ready for a general contractor website that actually books jobs?

Drop your info below. We'll review your current general contractor site, identify what's costing you leads, and send you a free homepage mockup — no call required, no obligation.