Google Ads for Home Service Companies

Stop wasting money
on bad Google Ads.

Most contractors waste 40-60% of their Google Ads budget on clicks that never convert. Wrong keywords, bad landing pages, no conversion tracking, and agencies who set it and forget it. We manage your campaigns the right way — with the same data-driven approach that generates consistent leads for our own service company.

Get a Free Ads Audit → See What's Included
12
Cities We Rank Page 1
1,300+
Google Reviews
4.9★
Average Rating
$842B
Home Services Market 2026
Why Google Ads Matter

Every dollar should generate a lead.
Most agencies waste half your budget.

The average home services company wastes 40-60% of their ad spend on irrelevant clicks, broad match keywords, and landing pages that don't convert. We eliminate the waste and focus every dollar on high-intent searches that book jobs.

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High-Intent Keywords Only

We target buyers, not browsers. "Emergency plumber near me" converts. "What does a plumber do" doesn't. We build campaigns around service + location + urgency keywords that generate ready-to-book leads.

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Conversion-Optimized Landing Pages

Your ads are only as good as the page they land on. We build dedicated landing pages for every campaign — fast-loading, mobile-first, with clear CTAs, trust signals, and call tracking. No more sending paid traffic to your homepage.

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Real-Time Optimization

Set-it-and-forget-it campaigns bleed money. We monitor your campaigns daily — adjusting bids, pausing underperformers, testing ad copy, and shifting budget to what's converting. Your cost-per-lead drops every month.

What's Included

Complete Google Ads management.
Nothing left to chance.

From keyword research and campaign structure to landing pages and conversion tracking — we manage every piece of your paid search so you can focus on running jobs.

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Campaign Strategy

Custom campaign architecture built around your services, service areas, and budget. We identify the highest-ROI keywords and structure campaigns to maximize every dollar.

  • Keyword research & intent mapping
  • Campaign & ad group architecture
  • Negative keyword management
  • Budget allocation & bid strategy
  • Geo-targeting by service area
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Ad Copy & Creative

Compelling ad copy that speaks directly to homeowners in crisis. We write and A/B test headlines, descriptions, and extensions that outperform competitors and drive clicks that convert.

  • Headline & description A/B testing
  • Sitelink & callout extensions
  • Call extensions & click-to-call
  • Responsive search ads
  • Competitor ad monitoring
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Landing Pages

Every campaign gets a dedicated landing page — not your homepage. Fast-loading, mobile-first, conversion-engineered pages with clear CTAs, trust signals, and tracking.

  • Dedicated page per campaign
  • Mobile-first responsive design
  • Trust signals & social proof
  • Clear CTAs & click-to-call
  • Form & call conversion tracking
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Conversion Tracking

We install end-to-end tracking so you know exactly which keywords, ads, and campaigns generate booked jobs — not just clicks. Every dollar is accountable.

  • Google Ads conversion tags
  • Call tracking & recording
  • Form submission tracking
  • Revenue attribution by campaign
  • ROI dashboard access
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Bid Management

Daily bid optimization to minimize cost-per-lead and maximize conversions. We adjust bids by device, time of day, location, and keyword performance.

  • Daily bid adjustments
  • Device & dayparting optimization
  • Location bid modifiers
  • Quality Score improvement
  • Wasted spend elimination
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Reporting & Optimization

Weekly and monthly reports showing spend, leads, cost-per-lead, conversion rate, and ROI. No vanity metrics — only numbers tied to booked jobs and revenue.

  • Weekly performance reports
  • Cost-per-lead tracking
  • Conversion rate optimization
  • Monthly strategy calls
  • Real-time dashboard access
Our Results

Real numbers from our own company.

We manage our own Google Ads campaigns for our service company. These are the results we deliver for ourselves — and the standard we hold for every client.

12
Cities With Active Campaigns
1,300+
Google Reviews
15%+
Conversion Rate Average
4.9★
Google Rating
The Process

How we get you leads.

From audit to launch in 7 days. Optimized daily. Reported weekly. Reviewed monthly.

WEEK 01

Audit & Strategy

We audit your current campaigns (or start fresh), research your market, identify highest-ROI keywords, and build a custom campaign plan with budget recommendations.

WEEK 02

Build & Launch

Campaign structure built, ad copy written, landing pages created, conversion tracking installed, and campaigns launched. You start getting leads within days.

WEEK 03+

Optimize & Scale

Daily bid adjustments, ad copy testing, negative keyword refinement, and budget reallocation based on what's converting. Your cost-per-lead drops every week.

MONTHLY

Report & Strategize

Monthly performance review, strategy adjustments, new campaign opportunities identified, and transparent reporting showing exactly where every dollar went and what it generated.

Investment

Ads that actually generate ROI.

Most contractors throw money at Google Ads with no strategy and no tracking. We turn your ad spend into a predictable lead generation machine with clear ROI.

Monthly Google Ads Management

Full-service campaign management with landing pages

$1,500
per month
  • Campaign audit & strategy
  • Dedicated page per campaign
  • Dedicated landing pages
  • Conversion tracking setup
  • Trust signals & social proof
  • Clear CTAs & click-to-call
  • Daily bid optimization
  • Conversion rate optimization
  • Weekly & monthly reports
  • Monthly strategy calls
  • Landing page optimization
  • Priority support
Start Getting Leads →
FAQ

Google Ads questions we get asked.

How quickly will I see results?
Most clients see their first leads within 48-72 hours of campaign launch. The first 2-4 weeks are an optimization phase where we refine targeting and reduce waste. By month 2, your campaigns should be generating consistent, qualified leads at a predictable cost-per-lead.
Do I need a new website before running ads?
Not necessarily — we build dedicated landing pages for your campaigns. However, if your main website is outdated or slow, it can hurt your Quality Score and raise your cost-per-click. We offer a discounted bundle when you combine Google Ads with a website build.
How much should I budget for Google Ads?
For most home service companies, we recommend starting at $1,500-$3,000/month in ad spend (separate from our management fee). This generates enough data to optimize effectively. As we identify winning campaigns, you can scale spend confidently knowing your cost-per-lead and ROI.
What if I've tried Google Ads before and it didn't work?
That's the most common thing we hear. Usually it's because the previous agency used broad match keywords (wasting budget on irrelevant searches), sent traffic to the homepage instead of dedicated landing pages, or had no conversion tracking to measure what was actually working. We fix all of that from day one.
Do you manage the ad spend or do I pay Google directly?
You pay Google directly from your own Google Ads account — we never touch your money. Our management fee is separate. You own your account, your data, and your campaigns. If you ever leave, everything stays with you.
What's included in the management fee?
Everything: campaign strategy, keyword research, ad copy, landing pages, conversion tracking, daily bid optimization, negative keyword management, weekly reports, and monthly strategy calls. The only additional cost is your ad spend paid directly to Google.
Do you lock me into a contract?
No. Month-to-month. We earn your business every 30 days with results, not contracts. That said, Google Ads campaigns improve significantly over the first 90 days as we accumulate data, so we recommend giving it at least 3 months.
Why should I hire you instead of a big agency?
Big agencies charge $3,000-$5,000/month in management fees and assign you to a junior account manager handling 30 other accounts. We run lean, give you direct access to the person managing your campaigns, and measure success by booked jobs — not clicks or impressions. Plus, we run ads for our own service company, so we know what actually works.
Let's Get Leads

Ready to turn your ad spend
into booked jobs?

Drop your info below and we'll audit your current Google Ads account (or help you start from scratch) and show you exactly where you're losing money.

⚡ FREE GOOGLE ADS AUDIT — NO OBLIGATION
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You submit
Takes 60 seconds
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We audit your ads
Within 48 hours
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You get a report
Free, actionable

No sales call required. We'll show you exactly where your budget is being wasted and what changes would generate more leads immediately.

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